Mark and Armand walk through the steps needed to provide effective ongoing training to your sales team.ACTIONABLE TAKEAWAYSUse a capability & cognitive load matrix to decide what to focus your training onThe best person for the job to be running that training and sales enablement is the most respected rep or manager on the teamTrain your managers before you train your teams Establish existing weekly rhythms then drop the reinforcement into one of those existing rhythms so you're not adding new meetingsRESOURCES DISCUSSEDJoin our weekly newsletterThings you can steal