ACTIONABLE TAKEAWAYSAsk for Competitor Proposals: If a prospect cites competitor pricing, request their proposal to directly compare offerings and address discrepancies.Rank Negotiation Priorities: When prospects negotiate on multiple factors, ask them to prioritize what matters most, then focus concessions on top-ranked items.Meet Two Key Pricing Criteria: Share pricing only when the prospect acknowledges your solution addresses a critical pain and they influence or approve purchasing decisions.Create a Cost for Discounts: When asked for a discount, request the prospect to identify features or services they are willing to remove, framing concessions as a trade-off.JOHNNY'S PATH TO PRESIDENTS CLUBCommercial Account Executive @ Talkdesk Enterprise Sales Development Manager @TalkdeskTeam Lead, Enterprise Sales Development @ MimeoEnterprise SDR @ MimeoRESOURCES DISCUSSED:Join our weekly newsletterThings you can steal