This was a preview from our upcoming course, Cold Calls to President's Club: register for the waitlist hereACTIONABLE TAKEAWAYS:No Value Propositions. Buzzwords make you sound like a telemarketer, and benefits fall flat without the context of a problem.Triggering Problem. Instead, lead with a problem so specific that it triggers your prospect and reminds them of a painful memory.One-Sentence Solution. If you get the problem right, all you need is one sentence to explain your solution (we do X so that the problem goes away).Interest-Based CTA. Validate their interest before you ask for the meeting, using softening language, no-based questions, and mini push-aways.RESOURCES DISCUSSED:Join our weekly newsletterThings you can steal