Get our free Account Research toolkitFOUR ACTIONABLE TAKEAWAYSMixtape Demo: Instead of sending a full 60-minute demo recording, send short, highlight snippets that prospects can easily share and digest.Clarify Vague Terms: When prospects use broad terms like "ABM," ask them to define what it means in their context to get more specific insights.Match Test Demo: Customize demos by using the prospect’s own data to show how your product works with their top accounts, making the experience more relevant.Real-World Business Case: Use the results from the match test to build a realistic business case, avoiding inflated ROI figures and focusing on actual outcomes.PATH TO PRESIDENT’S CLUBEnterprise Account Executive @ TerminusAccount Executive, Mid-Market @ YextSenior AE, Partner @ YextBusiness Development Account Manager @ Worldwide ExpressRESOURCES DISCUSSEDJoin our weekly newsletterThings you can steal