Show notes
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FOUR ACTIONABLE TAKEAWAYS
- Figure out your champion’s motives. This might look like supporting their business motives / aligning with their bonus/financial motives / or making them feel like they’re going to ink their next promotion.
- The Sandwich Sale: Combine the groundswell at the bottom of the organization with executive momentum at the top to squeeze the middle managers into action.
- Ask the executive: “Who’s your rising star?” They will often be the ones to drive your deal with the most velocity.
- Land a single deal for $50-100k, then build an internal business case to expand on the account.
PATH TO PRESIDENT’S CLUB
- Strategic Account Manager @ Ascend
- Strategic Accounts @ Sourcegraph
- Head of Enterprise Sales @ Segment
- Enterprise Sales Executive @ Braintree (a PayPal company)
RESOURCES DISCUSSED
