Show notes
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0
Download Morgan's Cold Call Script
ACTIONABLE TAKEAWAYS
- Overview - Fisherman’s Framework: Break your cold call into Waiting (Openers), Bite (Value Props), Fight (Objections)
- Section 1 - Openers (Waiting): Use one of two cold call openers — the PLA (pleasant, laugh, arms-up) or the confident pause
- Section 2 - Value Props (Bite): Reverse engineer soundbites from your customers and have 2-3 foundational pillars of problems you solve to build your talk track.
- Section 3 - Objections (Fight): Handle any objection by pausing, acknowledging, questioning → pulling → driving the next step
PATH TO PRESIDENT'S CLUB
- Founder and CEO @ Ascension Media Productions
- VP, GTM Talent and Development @ Sales Impact Academy
- Director of Sales Execution and Evolution @ Sell Better by JB Sales
RESOURCES DISCUSSED
