30 Minutes to President's Club | No-Nonsense Sales
30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
Hall of Fame: Keenan Ep. 7
25 minutes Posted May 8, 2023 at 7:00 am.
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FOUR ACTIONABLE TAKEAWAYS

  • Align on the problem and impact first, then start brainstorming root causes and solutions
  • Build a problem identification chart with the problems, impacts, root causes of your ICP
  • Talk to customers, become an expert. Why did they buy? What problems did you have?
  • You need customers to agree to the problem they have and be willing to solve it with you.


PATH TO PRESIDENT’S CLUB

  • Author of Gap Selling
  • CEO @ Noted Analytics


RESOURCES DISCUSSED