30 Minutes to President's Club | No-Nonsense Sales
30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
114 (Sell): Prospecting with a proper human touch (Charly Johnson, Account Executive @ Salesloft)
30 minutes Posted Sep 14, 2022 at 7:00 am.
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30:42
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FOUR ACTIONABLE TAKEAWAYS

  • Start your email with research personalization to stand out in the inbox (vs generic greeting).
  • Quote the prospect/company directly by researching where the company is investing its money (e.g. in job postings, funding announcements).
  • Use a more humanized approach when prospecting. Sharing something you both have in common in the P.S. is a great place to add a human touch.
  • Reach out to your prospect immediately after they engage with your content - no need to wait for the next sequence step.


PATH TO PRESIDENT’S CLUB

  • Account Executive @ Salesloft
  • Team Lead, Sales Development @ Integrate
  • SDR @ Akkroo, an Integrate company
  • Enterprise SDR @ PatSnap


RESOURCES DISCUSSED