30 Minutes to President's Club | No-Nonsense Sales
30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski
113 (Sell): Storytelling to show prospects you can solve their problem (Armand Farrokh, VP of Sales @ Pave)
31 minutes Posted Sep 7, 2022 at 7:00 am.
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FOUR ACTIONABLE TAKEAWAYS

  • Have a prep call with your champion before the demo. Identify who is in the room, what they want to get out of the call, and how past demos have gone.
  • Connect what you’re selling to something that hits the P&L. Get one deep business impact, and tell one story that shows people that you can solve their problem.
  • Get your prospect to tell you a story by using “typically” language to help prompt them with ideas that typically come up.
  • Ensure the problem you are solving is not an isolated incident. Ask: Is this happening frequently, or just a one-off?


PATH TO PRESIDENT’S CLUB

  • Founder & Host @ 30 Minutes to President’s Club
  • VP of Sales @ Pave
  • Director, Sales @ Carta
  • Sr Associate, Corporate Strategy & Venture Investments @ Flex


RESOURCES DISCUSSED