Show notes
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Four Actionable Takeaways:
* Send a quick video after a big team demo instead of the 17 page deck.
* Mark-up your case study with key takeaways before sending to the prospect.
* Pain Statement: Despite A we can’t do X which means we don’t get Y as measured by Z.
* Avoid the massive 8 person exec demo and opt to multi-thread instead.
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Marks’s Path to President’s Club:
* VP of Sales at Outreach
RESOURCES DISCUSSED



