Show notes
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Four Actionable Takeaways:
- Plant pain early in your discovery through extreme industry expertise
- Use an upfront contract to propose next steps at the beginning of the call
- Use the rule of 2 when you hit a tough objection - “this typically means 1 of 2 things”
- Ask for permission before hard questions like “if you didn’t have a team, would you buy?”
Justin Welsh’s Path to President’s Club:
- Founder, Justin D Welsh, LLC
- Head of Sales at PatientPop
- Director of Sales at ZocDoc
RESOURCES DISCUSSED



