Barry is an absolute legend.  He met Seth Goldman when he was a student of Barry's at Yale, and they ended up co-founding Honest Tea which was ultimately acquired by Coca-Cola.  

He then created Kombrewcha which has been fully backed by Anheuser-Busch.  In addition, he created Real Made Overnight Oats as an on-the-go offering for consumers who need a quick snack.  He also has a 32 year tenure as a professor at Yale, so he is basically a certified GENIUS in his own respect.  

He also recently released a business strategy book named 'Split The Pie' which is available on Amazon nationally.