Sweet Nothings is a convenient smoothie snack that can be spooned. On their website, they have over 1,100 5-star reviews. With smoothie components pre-blended into a cup, their marketing slogan is 'No Prep, No Mess, No Cleanup.'

We talk about the challenges of transporting perishable (in this case frozen) goods and how Jake used creative advertising and clever marketing to grow his internet business. Because the retail sector is so saturated, Jake has chosen to build his firm online rather than in shops.