Brass Roots makes products that center around the key active ingredient, Sancha Inchi.  This is a plant, typically grown in South America, is loaded with many nutritional benefits beyond other nuts.

Aaron has innovated products from Sancha Inchi including nut butter, puffs, and other assorted snacks.  Truly a unique product with a great taste, Sancha Inchi, according to Gailmore, could become the next superfood that hits the mainstream, which is what he is banking on with his company Brass Roots.

Alex Bayer has also known Aaron for at least 4 years, so they share a lot of experiences in common when launching a CPG business, so you will hear about this as well during the interview.

Enjoy this funny, heart-warming episode of 15 Minutes of Genius!