Wade Yenny is the epitome of a fantastic business buyer. He is an excellent listener and is on a mission to locate outstanding firms that offer fantastic items that will benefit his clients.

Yenny explains why it's important to attend more meetings, listen to founders' stories, and be open to new brands that are just entering the market. He oversees all aspects of purchasing for Jimbo's Naturally, a regional supermarket company with four stores in San Diego.

Learn more about his values, how he got into the grocery business, and where his passion stems. Make sure to reach out to him if you're a brand with a nice, clean product!