COVID-19 has shifted the approach to fundraising in 2020. For nonprofits connected directly to the impact of COVID-19, their cause has never been more critical. For nonprofits not directly connected to COVID-19, there may be a sense of being disconnected as the population shifts its focus. Mo Waja and Maeve Strathy talk donor relationships in the new world of COVID-19, the impact the pandemic is having on the fundraising sector, and where charities should go from here, all in 15 minutes (or less).

This week is a little more like 20 Minute Fundraising, as we're joined by Allen Davidov, Not-For-Profit Practice Lead at Environics Analytics. In this episode Maeve, Mo, and Allen break down using data to inform language, understanding your audience's values, and where to begin when incorporating data-driven insights into your fundraising writing, all in... 15(ish) minutes.

The holidays have past and you’ve just finished some of your biggest campaigns of the year, but now it’s January and you’re gearing up to ask again. The question is, given your strong campaigns just in market and the fact that many donors have just given… how do you convince them to give again? In this episode, Mo Waja and Maeve Strathy break down renewal campaigns — why they’re successful, what makes a good renewal campaign, and the challenge that comes with renewal language… all in 15 minute

We all know content is critical, but getting content can be (or at least seem) hard. Mo Waja and Maeve Strathy talk content — why it matters, where to get it, and how to sell it into leadership, all in 15 minutes (or less!).

In the inaugural episode of 15 Minute Fundraising, Maeve Strathy and Mo Waja dig into DM — why it works, what works, and where it’s going, all in 15 minutes (or less!).