Show notes
Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work at CERN.(00:00) - How AI and Entity-Based Search are Transforming SEO → Zach Boyette(01:29) - Introduction to the Episode(03:14) - Meet Zach Boyette: From Pizza Shop to Procter & Gamble(08:18) - Exciting Services: Paid Media and SEO(09:16) - Impact of AI on Search and SEO(11:02) - SEO Strategies for eCommerce Brands(18:37) - Role of SEO Agencies in the New Era(20:47) - The Rise of Social Search Platforms(34:34) - Conversion Rate Optimization (CRO)(44:59) - Google's API Leak and SEO Insights(47:34) - Conclusion and Final ThoughtsGuest’s Links: Website: Galactic Fed_____________________________LinkedIn: Zach BoyetteLinkedIn: Irina PapucConnect with 2X eCommerce:Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeCreators & Guests Kunle Campbell - Host Zach Boyette - Guest
