Show notes
Transcript: Alright, so welcome to this week's edition of attenex business owners mastermind group call. And this is the what is this? The second? Yeah, the second? Monday. All right, yeah. second Monday of the month. But no this. Yeah, second Monday of the month. Correct. And so this week, our topic is sales. And so both of you have been on this call for a while. So we've already gone through a bunch of sales processes and systems and strategies. So let's just talk about sales. What? Where would you guys like to spend our time today on this particular topic? Or maybe you have a whole nother topic you want to talk about? Or maybe you got to a sales opportunity or a sales challenge or whatever? I think it's more of like a sales challenge. Yeah. No, I was. I saw one of grant cardones webinar. And he was, you know, selling this webinar, or, you know, this system to sell it like how to do a webinar how to sell and, you know, on webinars, that's kind of interesting. I don't know, have you seen one of his Vargas, who was my mentor and speaker trainer? Did that webinar with him? So CARDONE got his start in webinars, I think about want to say six years ago. And it was like pulling teeth just to get him to do one. Because he didn't want to do one. But his very first one is how to make millions on the phone. And Lewis house swore up and down, Hey, you, you won't regret it. It will be the best thing you ever did. And even his team was like, Dude, it's the it's the Holy Grail man. And he's like, Nah, I want to spend my time doing a webinar. Well, he did one. And the rest is history. I mean, he's done webinar after webinar. He's got a formula down for webinars, that is just ridiculous. And so when he first did it, he only I think there was only because I was on that webinar. There was only like a couple of 100 people on there, like maybe two or 30 250 people because he really promoted heart. Now when he does webinars got 15 16,000 people on the webinar. Yeah. And it's turned into Jared shared the numbers, I think about three or four inner circle calls ago, about $35 million in income just for webinars. Yeah, he said that, we're gonna do 300 million. And, you know, it's crazy. It's crazy. So. So the formula is one of the things I've watched it evolve into now is, if you go back to the original webinar that he did, and where it's evolved to, is, pick a topic and then date promote it heavy for about 30 to 45 days. On every platform, they talk about it, they register for it, they do a huge promotion about it. He promises two hours, pay, he never delivers on two hours, it's always four hours, or five, that four or five hours. He used to charge $49. Now it's free. And you register and then it's $40 million for the workbook. And then it's $249 for the recording and all the other stuff. So he's got upsells in that funnel, then you show up and starts it on time. Everything goes great. And about every if you could clock in about every 35 to 40 minutes, he will pitch what he's pitching that day. Okay. And it's always gonna be $997. And, and then he goes and teaches some more and then he pitches again. Then he teaches some morning pitches again, and then he teaches some more, they'll pitch it about seven or eight times in the four hours and they'll make millions and millions of dollars off of that. Then everybody that registers and buys it, he throws it in he's got a sales to him about 160 salespeople, and they throw it to those people and a lot of that money is made on the follow up. Then the recording is put in this in the hands of his video and audio no editing people, and they edit out all the pitches. And then they segment it down. And they put it on Kajabi as an online university program. And if you have card on you, or you bought the webinar, then that's how the recording gets distributed to you get the workbook, the workbook is actually the PowerPoint. It's not a workbook, it's just the PowerPoint. That is now technically a workbook. And you get the recording for free. And then for about six months online, it will sell for $497. Right. And then come Thanksgiving, every single one of those webinars is going to get dropped to 49 to $97 for a Black Friday sale. And, and you just use follow model. I mean, it's a very successful model. And Pete Vargas, I bought the recording, and I'm like, I've learned I've learned from sitting through bunches of them that I'm going to buy it. And I'm going to do the upsell. And then I'll catch the recording. Already no showing up live I'm gonna sit there for two and a half to four hours. And about if you add up all the time, about an hour of the time as a pitch. And so I'll wait for the recording. I'll go through this stuff. And then I can I can I can do but good stuff really good stuff. But, and Pete Vargas is a master at teaching you how to how to do talks from the front of the room. Okay, there's a whole whole entire year, I bought, I think I spent, I don't know, almost five grand on Tineke stages. And so my card on you and it's it's an entire program that you go through, when it originally got sold, it was only 100 people that were allowed to buy it. And and then we had a speaker off to be to audition to be the speaker for next year is growth Khan. This was in 2019. And, and so but I love all the stuff that he puts out. And the key is is is taken action on it. Right? So if you go into, like you guys paid for the whole year in advance. Okay, so restart this real quick. Okay, go ahead and ask the question again. You know, in the interest of time blocking, you know how I have a challenge with that. I'm just thinking, you know, with all the things we have to learn and distractions and all like, how much time do you do you allocate yourself on stuff like this? Half hour a day. So, yeah. And for me, it's a morning routine. I think I've shared this with you guys before, but I'll pop it up here again, real quick. And actually, it's a good opportunity for me to share I just hired a personal trainer. So I've had to rearrange my morning routine again. But you're right, if I don't time block, you know, my wife and I were just having a conversation about there's some things I need to be doing for my son. And I'm like, unless it's less than scheduled for me it will not get done. It just won't get done. That's just Yeah. But how is your what I do is I have a set time I get up in the morning, okay? Because it took on this workout routine. I'm having to get up, you know, for 15 now, because I'm unwilling to sacrifice my morning routine. Every time I sacrifice my morning routine, I paid dearly for it. Okay, if I was to show you how I how I decipher this. Okay, I have a whole nother Google Drive. Google Calendar. Okay. It's been a while since I've used this because I usually just modified on my live schedule now. But when I'm actually strategically planning the year I'll use this layout right here. And I'm time blocking what I what what does a perfect day a perfect week look like? Right? Because it's never going to be perfect. But I lay out exactly where I'm going to take care of things and back. And I think this was last modified in December of last year when I was doing my annual planning big rocks were all these things that I was going to do. Now where I'm at, because I bought a fight this year, and I look at, okay, is what I'm doing working. If not, I need to tweak it because I'm not just going to continue to do something that's not working. Right. So I know I've got a rocks, I got it down to a science now I actually, I feel lost if I don't do it. Yeah, so I wake up at 530, I got a good hour with God and planning the day and reading, I do a bunch of reading and meditation during this hour. And then my most important work is what I do here. And this is where I'll digest about a half hour of training. Okay, and depending on what I'm doing at that time, okay, but I have my most important work here. The other thing I have I open up disappointment, is I have completed the most important tasks of the day, I had five new contacts in my database, I had five new contacts to my email list, and I run my marketing Touch system. Okay. And then I have about a half hour left to do some reading. That's why it's an hour and a half. I just made this modification that Monday, Wednesday, Friday, so I'm going to give that a go this week and see how it actually works. If it's successful, then I'll keep it like it is. If it's not successful, then I will make the adjustment next Monday, but I'm gonna give it this week, I am think I can get stuff done in an hour, I think I can consistently get up at 415 If I get to bed at the right time. But if I find that it's negative in, here's my energies in my world, if I find that it's a negative energy drain, it's not worth it. Okay, if I can't be positive about it, then it's not worth it. Right? Because it's meant to gear me up towards a successful day. If it doesn't work, then the trainer is going to have to adjust to me or I'm gonna have to use a different train. Because I will go back to what has been working for a while now. The 530 slot Works has been working so beautifully for me that I haven't had to. It's I've been unable to get a lot of stuff done and close a lot of business. But in your case where you're you've got all kinds of things that you're juggling, right. Try it for, you know, get a schedule that you can be consistent with. Okay. And, but you have to make time for the education and the training and, and truth be told, you don't really need more than a half hour. It really you're looking for one thing. One thing I can implement. Yeah, one thing and that's it. You know, it wisdom comes with age. So when I was in my 20s, we hope. I mean, I've been I've been my very first introduction to personal growth was October 28 1990, from a guy named Jim cuccia. Okay, he was in the Amway business, and he's the first person to tell me, Hey, five years from now will be determined by the books you read. The people you associate with the audios at the time the audios that you listen to, which now it's audios that you listen to or videos that you that you watch. And he goes, if you can get yourself to read 10 pages a day, digest one audio tape a day, because there was a tape back then. And it was always about 45 minutes. And he says you don't have to pay attention just at the time there's a Walkman, right. But the earbuds in your thing, or listen to it while you drive and your commute. But if you can digest one audio a day, 10 pages a day and associated with somebody of that that is at your ambition level or above. And then later on it got your social economic level and ambition level or above. Okay, if you can get yourself to do those three things just consistent. Everything else in life takes care of itself. It's been true. Yeah. The only biggest difference I've learned from age is it's not about reading 50 books a year. It's about if I if I had the choice, I would take you know, 10 books and read them five times or take five books and read them 10 times. Yeah, because if you think about it, if you can just implement one thing per week, great if it's per day, but if you can implement one thing per week, that's 52 new things per year. times all those years in a row? Yeah. Say we're talking about sales here today, right. And I can tell you, in the last three years that I've been in sales, there are some principles that are timeless. There's practices that are timely, the principle is I still need to contact people on a daily basis. That has never changed. And if I was to call my my original sales mentor, Dave Vanie, right now he's got to be at 69 or 70 years old now. Still make 7580 grand a month as a salesperson because he loves it. But he, he, he has a way of cutting straight to the heart of the matter. And that is, Did you hit your number that you wanted to hit last month? And I go, Yeah, he goes, great. But there are times where did you hit your number? No. Why not? Well, this happened this and he just sits there patiently. This happened, this happened. The cat had diarrhea. You know, Jupiter didn't line up with Mars. My wife and I got into an argument or a fight. Things didn't go right with my kid, my car broke down. I mean, blah, blah, blah. And he was like, okay, that, yeah. Alright, so let's be honest, the reason you didn't hit your number last month, is because you didn't run enough appointments, where you can have a conversation with the prospect about your service. The reason you didn't run enough appointments, is because you didn't contact enough people to set those appointments. The reason you didn't contact people to set those appointments is either you didn't have the leads, or you just didn't make it a priority. So you can have whatever excuse you want, John, but there's 168 hours in a week, 24 hours a day. And last time I checked, you're averaging about seven to seven and a half hours asleep, which means that you got another, you know, 1617 hours to make it happen. So now, why didn't you hit your sales number? Because I've been contacted a febrile because even I would say, Hey, why didn't I you know, I ran the appointments. You know, he goes, Yeah, you have no control over whether somebody shows up to an appointment. You have no control over whether they say yes or no, all you can do is show up yourself and do the best presentation you can. And if you're tracking your numbers, that's all you can do. The one thing that is going to have to adjust depending on the economy, depending on if there's a recession, depending on if there's this or this is the number of people you're going to have to contact. The only thing you have control of in the entire sales process is how many people you contact. So if you get to the end of the month, and you didn't earn the income you want it, it's very simple. Draw a line, give yourself a clean slate. You can't go back and learn, you know, change anything that happened. There is no value in beating your own ass. Okay, because nobody can do it better than you. The only thing that you can do is go, I'm starting at zero again. And I contacted 56 People last month. So now I'm going to contact 85 people this month. So you can do to do you can cry over it all you want. But at the end of the day, if you're not tracking the amount of people you contact every day, and you're not tracking the amount of appointments, you run and you're not tracking your sales volume. You cannot have a predictable sales future. Because you can put all the other fancy stuff you want him into you can have a CRM, you can have marketing campaigns, you can have all this fancy stuff. He says but I get why make more money with this flip phone and this yellow notepad than you and all your buddies combined. The truth hurts, right? Yes. But it's true. Yeah. Oh, it's like because again, the lessons that I really want to pass on today's for myself as well. Is we It's great that we have a choice. We don't have to wait till the end of the month. You guys can get off today's call and go, You know what, I'm gonna contact five people today. And tomorrow, I'm gonna contact five people. And the next day, I'm gonna contact five people. Next thing you know, you're contacting 25 people a week consistently. Tracking, what are the results? All of a sudden, you show up to this call next week and go, Hey, I did what you said I contacted five people a day and I only ran two appointments. Well, now we actually have something to talk about. Because we can we can mastermind on this Congo. Hey, tell me about your contacts. How many people do you contact? Well, I contacted 25. Okay, let's roleplay What do you say in? Okay? Because if you're contacting 25 People now Now keep in mind a contact means you had a conversation with doesn't mean you pick up the phone and dial 25 people. That's not a contact. Contact is the answer the phone, you talk to them? You had a conversation? They said yes or no, or take me off your list or leave me alone. Okay, but you actually have a conversation. That's what I'm talking about. When I say five contacts a day, you may have to call 1015 people to get five people on the phone. Okay, but if you track your contacts, then you could show up to this call and go, Hey, I contacted 25 B. I only set two appointments. Okay, well, I know instantly how to fix that. Because we just I just need to hear what you're saying. When they answer the phone. Yeah. And then we roleplay it, we could tweak the script. So now this week, when you contact 25 people, you set 10 appointments. And then next week, you show up and you go by contact 25 people and only set four appointments, okay, well, we need to tweak the script a little bit more. And we need to tweak the script a little bit more. And we need to treat the script a little bit more. Okay, because it is an actual science. And so in my business right now, out of every 10 People I actually contact that I actually have a conversation, I will set eight appointments, if not more, because I have it down. Right. Now if I was to go and become a realtor today, or a mortgage person today, I would have to start all over back at zero. And I would have to go okay, what am I trying to do here? Who's my prospect? What is my sales process with that person? What's my first step? Okay, well, if I leave a voicemail, and they don't call me back, nothing happened. Okay, so I've got to figure out as a real as a new realtor or as a new mortgage person. How do I get an actual conversation with the person? I need a 10 minute phone call? What is going to incentivize that homeowner, or that renter, or that realtor or that mortgage person to give me 10 minutes of their time? Well, let me think about this. I gotta make that 10 minutes valuable for them. What's in it for them? For Green? Give me 10 minutes of their time. Okay, so hey, let me let me find a card here off my desk here. Because I did I went into the restaurant and I pulled these cards off the rack there. So let's just say we find somebody that would actually Oh, here we go. This guy does workers compensation business liability, home auto and life. He's a broker. Okay, lives up in Auburn named Sam key. No idea where I got this card. But if I was calling Sam Kane and I was a realtor, obviously, Hey, Sam, John Pyron. You and I don't know one another. But I leave I picked up your card at Granite Rock grill. And I see that you do auto home in life. I happen to be a realtor. In fact, I'm a very busy realtor. And I'm constantly looking for people like you to refer my clients to want to find out if you've got time to spend 10 minutes on the phone with me this week. I really would like to get a chance to know you better and see if you might be somebody I would refer some people to and vice versa. Do you have time this week for a 10 minute phone call or maybe next week? He's gonna say yes. Okay. Then I want to get him on the phone. And from there, I want to find out about him. Right? Hey, tell me about your business says your card specifically says workers compensation and business liability. And I'm a residential realtor. Okay, so do you do residential insurance? Yeah. But it's really not our bread and butter. So mainly it's business business insurance, right? Yeah. Are you looking for any clients right now? Yeah. So tell me if you were to spend a lot of money right now on marketing? What would be the business owner you would be looking for? The reason I'm asking you, Sam is because I don't know you. Okay, and you don't know me. But I have a pretty big network. And to earn an opportunity for you and I to sit down and actually talk about each other's business. I want to go out and find your referral right now. Right? What type of business are you looking for? Well, I'm looking for this, this and this and the right on the back of his card. Okay. And then I'm gonna go out and find that person. Now, the reason I'm gonna do that, twofold. Because he's agreed to do that I as a realtor now have two prospects. Okay. Now follow me on this, because it's where it's the same thing for mortgage as well. Now, two prospects, Sam, has talked to me, Sam has agreed to let me go find him a referral. Okay. It is going to be so easy to find Sam a referral because I'm going to call business owners not about me, but about Sam. Okay. And I'm going to call up some business owners either in my first place I would start is I'm going to open up my cell phone here. And I'm going to say, hey, who here is a business owner that I know. And I'm going to call him up, like Sean Jackson just sent me. I am on the call right now. But I definitely want to talk to you today about this and something else that can I call you at



