Show notes
Transcript - All right, welcome to this week's edition 10x business owners mastermind group call. This is the first Monday. And so we are talking about marketing today. And as always teach some principles for 510 15 minutes and then open it up for live q&a. But this is the one thing, the one area that I can just tell you just from working with hundreds of business owners now it's the weakest area most business owners hands down beyond a shadow of a doubt, probably 90% of the business owners that come to me and get referred to me your strategy session. Marketing is unless they're a marketing company, obviously, this is one of the weakest areas. Because it's a mystery. To understand marketing. Now, the one thing about marketing is this, it's all about attention, it's really all marketing is getting attention. And the more attention you can get, the better. So it's a quick story as I was in my locker, and a brand new member that had joined our low tip group. Advertising specialties they make stuff well he, he himself is full time in the Air Force, he's going to be in the Air Force for another seven years, okay, his wife is full time in the business. And after talking with them, and doing the strategy session with them. I just told him, he goes, he goes, let me refer you to some three of my friends. So he refers me to these three guys in England. And I do a strategy session with them yesterday. And one of the things that we talked about is marketing, okay, you're starting a business from scratch, okay. And right out of the gate, you understand you got to get attention. The reason you need attention is because if I don't know you, I can't give you money. And in today's society, you're not going to get the attention that you need with one post a week on social media. Okay, you're not going to, you're not going to get the attention that you need to grow your business, if you're contacting one person a day. Okay? Until you are, I'll tell you what my mentor told me a long time ago, and it's something I continue to do myself, every time I start a company or every time I help a company start until you are absolutely 100% buried in business. You're the marketer. Okay? So you have to make it a habit of getting attention for your business every single day. Because your business operates on, you know, it's just like a human being the human being operates on oxygen and air marketing to a business is like areas to a human being. Without it, you don't achieve anything else. It's the top part of the funnel. Nothing happens until you get the attention that you need. So with that said, let me give you some step by step stuff that you can take action on starting today within the next hour right after you get off this call. And that can become a system for you. Two things, okay, the number one way to get attention without spending a dime, okay, is called power base if you're a part of this mastermind group, so if you go to the Dropbox folder under the folder called resources, you're gonna see a folder called power base strategy. And my client back in Sonya Benson who is on the east coast, Jack knows Sonia. She paid paid me for a strategy session. So I did a strategy session with her. And I taught her power, she had 853 active clients, or 853 clients are gonna last two years. And I said, What are you doing to keep in touch with those clients? She goes, Well, you know, I'll call some of them. I know we need to get a system in place to contact these people. So I said there's two things that we're going to do. Number one is we're going to run a power based strategy on them. And then we once I get rid of this This spring thing, we're gonna run a power base strategy on them. And so I says, she calls me back about a week later she goes, I think I need more coaching on this power base thing as it relates to clients, because there's there's couple different power bases, you got your family, friends, colleagues, people that they can be high school, people, college people, you know the person that beats you up in school, okay, that is part of your power base that was on the personal side, on the business side, its customers, past customers and prospects, in her case, the fastest path to cash. And in your case, every single one of you on this call, the fastest path to cash is your business power base. So I basically said, Hey, I will, I will give you another strategy session, but I'm gonna give it to you for free this time, because we only need about an hour. But you're, here's what I'll do. Let me record it. I'll send you the recording. And then I get to use it, to give to future clients to train them on this process. Because you have 150 Something clients, she said, absolutely. So when you go into the resource section of the Dropbox folder, and look up power base, watch that thing. Download this transcript, there's otter transcript, lip sync the crap out of that thing. And until you have until you have mastered that, now, here's why I want you to do that. Anything you want, in life, anything you want, in your business. First, decide what you want. Go and touch it, get a picture of it, feel it, it's a car, go test drive it, okay? Make it real. Once you really are clear, hey, I want this item. Or I want this lifestyle or I want this trip or I want, you know this, whatever. Okay? The more real you can make it visually for yourself where you can visualize you being there, doing that thing, driving that car, being in that house, being in that relationship, whatever that is for you. Getting clear on the vision first, that's what marketing is. Marketing is helping a process a prospective customer, visualize doing business with me. Okay, visualize solving their problem. Okay. So once you have that down, once you once you really are clear on what you want, the next thing is, is you need to go find someone to pay for it. And I'm going to go ahead and mute everyone real quick. Because occasionally, there's a little background noise. You go and find somebody to pay for it. And from now on in your business, if you operate that way, your business is always going to be profitable. Okay. And the strategy I'm sharing with you the power base strategy is the answer to that question. Okay, I sit down when I was setting out my August goals. I have we're going on a cruise sometime on the 24th of September. Okay. And I totally forgot about it. I'm like, Oh, okay. So she goes, we got to make the final payment for the cruise. Because I guess we booked this cruise back in January. Yeah. And my wife goes, we need to make the final payment for the crew that was only like, the final payment was only 400 some bucks or something like that. And I go right, can you EP Are you gonna go we're gonna find somebody to pay for it. Right? Cuz that's, that's how my wife and I that's one thing I taught my wife when I met her is like, I don't pay for Jack out of my existing money. I just don't. Okay, because otherwise it becomes easy not to stretch. And so I went out and found somebody to pay for it. And then she actually no, she went out and found somebody to pay for it because she ended up booking a booty call in a day of coordinator thing. Okay for weddings, because that's what she's doing right now. And so she's like, okay, great. So, but here's what she did. All she did was powerbase she's picked up the phone called a friend of hers. Hey, how's it going? You know, do you know anybody that is is considering getting married. Do you know anybody that has a wedding party plan? And, you know, and she went to her Facebook group and started helping you know, she's there's a thing called brides on a budget, I guess it's a Facebook group started adding a ton of value there. Okay? But ultimately she landed the deal. Okay. So your business power base makes it even easier. And so if you go and I'm not going to take up too much time on today's call, because I did an unbelievably excellent job doing this with Sonia and she roleplayed it perfectly. Okay, but just go watch that video exactly how I told her to approach her existing customers and her past customers. And if like Michael, the nisa, Josiah, Kevin, all of your power base people, okay, all of you can feed each other business. So I would highly recommend you learn this principle together and roleplay on one another. Okay, leverage the power of roleplay. And Jack, you and I will roleplay this as well. Okay, and so, but practice that before you go call your customer. And I don't call your customer cool, by the way. Don't practice on your customer. Okay. So if I wanted a referral this week, because I just had a client meeting this morning, and he goes, he goes, Hey, I got the the other two businesses are going really great. And just third company that you're helping me build, I want to put that on pause for 30 days, and like, okay, no problem. But what that's going to do is it's going to open up a slot in my coaching program, because I only work with 12 people at one time. Okay. And this customer, I gave a strategy to Session Two, Yesterday, I talked about hold a slot until Tuesday at 5pm. They will make the decision about the contract. Tuesday at 5pm. That window close. Okay. Now this is the benefit of doing great marketing because I have a full pipeline. Okay, I lose a customer, I can replace that person in 24 hours. Okay. And that's why marketing is so important. Even if it's just a little drip. Okay, so important. And so basically, he's not going to have it open, but I was sitting already going through my mind. I'm like, Okay, who am I going to call? Where's my cart? What did I do with that thing? So I sit down. And fortunately, I did it anyways. Because I started thinking of it in my head. And I'm like, Okay, well, obviously, I'm gonna have an open slot and I need to replace it. I just gave myself a raise, because that guy is $3,000 a month, and my new rates $4,500 a month. And so I'm like, I'm getting myself a raise right now. Because he's going to open up a slot. And so Okay, well, I gotta market. I gotta market i, okay, what's the easiest, most fastest effective way for me to get another client? It's my power base. It's contacting existing customers, past customers and POS. So I make a list of 1234567 eighths. 910 1112 Jack, you're on this list. So I made a list of 12 people that I know, have my client, or they No, my client, my potential client. And all I was gonna do if you go to my calendar, I booked a time a slot now. Because already booked and I'm gonna keep it anyways, even though he's here he is secure in the spot. But between 330 and



