
This is a poem about the future of AI and humanity, written by Joanne Z. Tan, NOT by AI.
To read as a blog
To watch it as a video
© Joanne Z. Tan All rights reserved.
=========================================================
- To stay in the loop, subscribe to our Newsletter
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design
Mar 16, 2024
2 min

Saving cost at the expense of customer frustration is a losing game, even for an iconic brand. The problem in AI experience design (AIXD) is the culprit for bad customer experience everywhere: too many customers cannot get a live agent to answer their simple questions, after calling and “talking” to an AI voice used on IVR (interactive voice response), and they often just give up in frustration and helplessness.
"Is this the best AI can get? Or is it the worst?
Actually, it is fairly easy to change this contact center nightmare: redesign the way AI answers the calls in a customer-centric way.
The invisible “hand” and the hidden mind behind the design of this AI customer experience is “either-customers-fit-into-my-categories-or-goodbye”.
The problem is: Whose priority governs the AI experience design (“XD”)? Xfinity’s current design is all from the point of Xfinity’s convenience, not customers’. There are issues not so cut and dried, squarely fitting into the four categories the AI voice keeps repeating to the callers. Why can’t they simply add a “none of the above” category? And why didn’t Xfinity honor its promise of “connecting to a live agent, any time”, but instead forcing texting or other virtual choices onto a customer who repeatedly asked for a live agent?
Xfinity AI imposes its over-simplified choices onto customers, at the expense of their various and nuanced needs.
It is not human centered, not user friendly, not customer centric.
But it saves Xfinity operational expenses, … or not! "
To read as a blog
To watch it as a video
© Joanne Z. Tan All rights reserved.
====================================================================================
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design
Mar 9, 2024
13 min

To differentiate Genuine Videos from Deepfakes, start with a simple disclaimer
When seeing is not believing, when truth and trust are replaced by falsehood and distrust, the foundation for fact-based decision making is like a rug being pulled out from under our feet. This is a real threat to democracy and civilized societies.
What are you waiting for? For the government to step in and regulate? Even if it happens eventually, it will be too little, too late.
Doing nothing means you are waiting for deepfakes to take over your right and ability to access truthful information - you are allowing deepfakes to further mislead yourself and humanity.
We at 10 Plus Brand, from today on, will proudly and prominently label every video we produce with this simple statement: “This is a Genuine Video. No deepfake of any kind has been used.” In fact, since we at 10 Plus Brand have never used any deepfake for any videos bearing the 10+ logo on all of our brand promotional videos produced for our clients, our own vlogs and interviews, etc, the 10+ logo connotes completely Genuine Videos.
I ask all video makers in the world to do the same: Add a one-sentence “disclaimer” at either the beginning or the end of each video, in text or with audio: “This is a genuine video. No deepfake of any kind has been used.”
To read as a blog
To watch it as a video
© Joanne Z. Tan All rights reserved.
====================================================================================
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design
Mar 4, 2024
8 min

Perhaps both the vastness and complexity of the character J. Robert Oppenheimer, and the subject matter, are simply beyond the grasp of a Hollywood movie. (Hear Joanne Tan explains why.)
(Some of the Deserving Winners:)
Best Picture:
THE ZONE OF INTEREST
Poor Things
Past Lives
And more categories...
To read as a blog
To watch it as a video
© Joanne Z. Tan All rights reserved.
====================================================================================
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design
Mar 2, 2024
5 min

How did Jack Welch lead GE to be the best run company in the world? Dr. Steve Kerr shares inside stories, as the designer and implementor of renowned GE WORKOUT, and other systems and programs for rewarding collaborative behaviors.
(Sample gems of wisdom:)
“Rewards were the third thing… You have to define it, you have to create the behaviors, after that you operationalize it, then you say how would we measure it?"
“It’s the operationalization. Because once you get behavioral, it’s easy to measure.”
“…anything you can behaviorally describe, you can measure, and anything you measure you can reward.”
“Your rewards depend on management, management depends on goals that have been operationalized, and objectives that are made tangible so people know what it is they work on.”
To read as a blog
To watch it as a video
© Joanne Z. Tan All rights reserved.
====================================================================================
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design
Feb 29, 2024
1 hr 19 min

Gary Middlemiss and his friends did a death-defying climb of 23,000 feet to the peak of Mount Aconcagua in Argentina, experiencing the best and the worst in both humanity and nature.
– How did he reach the Aconcagua summit at 23,000 feet, in spite of starvation (after food was stolen), delirium, ill-willed guide, near death experience… ?
– When his group’s guides turned out to be more dangerous than the mountains, and what did they do?
– What were the best and worst in humanity they experienced?
– What was it like to pushing life to the edge of survivability?
– How did they persevere over 13 days’ ascension, and then descend in 3 days, in -30 degree temperature? (Among his 7 team members, one was helicoptered down with a broken arm and another with asthma…)
To read as a blog
To watch it as a video
© Joanne Z. Tan All rights reserved.
====================================================================================
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design
Feb 22, 2024
1 hr 33 min

"Like a meteor lighting up the Arctic night,
no Sun, no days, no twilight.
In the remote Russian land,
deserted, lifeless, frozen,
A noble soul was killed in a cold prison,
His light snuffed out at the age of forty seven.
..."
To read as a blog
To watch it as a video
© Joanne Z. Tan All rights reserved.
====================================================================================
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design
Feb 21, 2024
2 min

Here are the top 3 best Super Bowl TV Commercials, 2024, ranked by 10 Plus Brand for the 5th year in a row. We adhere to the same criteria year after year:
No celebrities.
No religion.
No politics.
No violence.
No vulgarity.
To read as a blog
To watch it as a video
© Joanne Z. Tan All rights reserved.
====================================================================================
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design
Feb 12, 2024
5 min

The four steps here are a self-guide for rebranding “retired” executives seeking to start a business or reinvent themselves:
- Is growing a business, or starting a new career the right thing for you?
- To what extent do you want to work during retirement?
- What does “success” or “failure” mean to you?
- Where to start?
If you are one of the gray-haired but young-at-heart, before you jump in with both feet into a new business, it is important to go through these steps first.
Rebranding your new company starts with rebranding yourself. Our 10 years of helping business and personal brands decode brand DNA with deep diving and heavy lifting proves this point: only upon a solid foundation can a brand - business or personal - be positioned, built, and thrive.
And it all starts with decoding the founder and CEO’s own personal brand, that will lead to the success of your new business brand.
To read as a blog
To watch it as a video
© Joanne Z. Tan All rights reserved.
====================================================================================
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design
Feb 10, 2024
10 min

The most powerful thing about Taylor Swift is Taylor Swift being HERSELF, as a shining example of a personal brand, and a business brand.
She did it on her own terms, with her own talent, through her relentless strive. She symbolizes the new fullness of womanhood: independent, feisty, hardworking, joyful, compassionate, entrepreneurial, intelligent, daring, playful, carefree, powerful.
Read it as a blog
Watch it as a video
© Joanne Z. Tan All rights reserved.
====================================================================================
- To stay in the loop, subscribe to our Newsletter
- Download free Ebook
Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS, - they will be grateful!
(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)
- Visit our Websites:
https://10plusbrand.com/
https://10plusprofile.com/
Phone: 888-288-4533
- Find us online by clicking or follow these hashtags:
#10PlusBrand
#10PlusPodcast
#JoanneZTan
#10PlusInterviews
#BrandDNA
#BeYourOwnBrand
#StandForSomething
#SuperBowlTVCommercials
#PoemsbyJoanneTan
#GenuineVideo
#AIXD
#AI Experience Design
Jan 7, 2024
9 min
Load more
