Lee Eldridge is an Entrepreneur, CEO, and a Performance Coach. He shares why you should “Understand what you're hiding”; “Be careful what you think”, that “Failure is an option” and much more. Hosted by Robert Hossary. About Lee EldridgeLee Eldridge is the founder and performance director of Cognitive Athlete a bespoke human performance coaching company, on a mission to lead elite business executives towards obtaining and sustaining optimal results over the long term. Throughout his 20-year career, he has worked with athletes and business executives in elite environments, including professional rugby and football players, world-ranked tennis players and C-Suite executives at multi-national companies. Lee holds an MSc in Human Performance and a BSc in Sports Science and Coaching.Episode NotesLesson 1: Understand what you're hiding. Lesson 2: Develop your tribe of people. Lesson 3: Develop self-awareness and emotional intelligence. Lesson 4: Understand your values. Lesson 5: It shall pass. Lesson 6: Develop systems, not goals. Lesson 7: Be careful what you think. Lesson 8: Engagement is the key to sustainable performance. Lesson 9: Failure is an option.  Lesson 10: Define your own success.