1-Minute Marketing from Zoho Campaigns covers interesting and insightful marketing concepts in about a minute's time, making knowledge-sharing accessible and easy.  Paul Airy, the typography-loving email designer, talks to us about how typography plays a role in a subscriber's reading style, as they set to read your email newsletters.Paul is the author of 'A Type of Email,' a book that talks about typography guidelines for HTML emails. Paul also strongly advocates the concept of accessibility in emails, and he's created the Accessibility Switcher™ that was incorporated first in his newsletter, Type E, later adapted by Litmus as well.To watch all our 1-minute videos, please visit - https://zoho.to/one-min-mktg