It’s time to demystify a super marketing-y word you’ve totally heard of but been afraid to ask about…

ICA.

Ideal. Customer/Client. Avatar.

If you’ve struggled with developing an ICA for your biz… or thought “Does this even friggin’ matter?” 🤷‍♀️ then you’re gonna want to tune in.

I give you two easy hacks to quickly pinpoint who your ICA is – and why you should care. 

💥 Because newsflash: it’s important shiz. But way less stressful than you think.

Download my Client Attraction Planner (it’s free!) 👉: https://hayleyhobson.com/clientplanner. 

This mini planner will help you:

📍 Map out your ICA.

✍️ Use the right words and stories to connect with them authentically.

🔎 Know how to find them online (when you're ready).

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