Ken Makimsy Middleton is the editor of a Medium Publication named AINYF; Alcohol is NOT Your Friend. It's a publication focused on science-based strategies to help individuals change their relationship with alcohol and create the best version of themselves. 

Ken coined the term alcohol-consciousness to represent his belief that one should not have to hit rock bottom or have a "problem" with alcohol to quit drinking. Instead, it's something that people should consider to live a more holistic and healthy lifestyle.

He’s currently in the middle of a book project on the topic titled Bamboozled - How Alcohol Makes Fools of Us All, and we talk about some of his concepts from that book in this episode.

Topics covered in this episode include:

- Educating children on alcohol

- The role that Hollywood plays in the ubiquitous nature of alcohol

- Perception of value versus reality

- The importance of drinking consciously and quitting consciously.

- Filling the white space

- Exercise

- Diet

- How alcohol plays a role in the mid-life crisis/awakening

- How it’s never too late to quit