Texas Tech athletic director Kirby Hocutt joins the show to discuss navigating the chaos of modern college football, from playoff expansion and governance challenges to revenue sharing and the evolving calendar. Hocutt shares how Texas Tech has positioned itself to be proactive in a rapidly changing landscape, reflects on his experience as a former College Football Playoff committee chair, and explains why alignment, infrastructure, and leadership matter more than ever as the sport enters a new era. #collegefootball #cfb #cfp #big12 #texastech #wreckem #lubbock

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