In this episode, I will talk about ‘why companies introduce new products, also how to plan the launch of a new product and how to manage the product lifecycle.
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Deciding the Go-To-Market for your business & Importance of Sales Channels

Hello &amp; welcome to the 4P Management with Sudhir Podcast. I am Sudhir Choudhary, Product Manager at Lenovo. On this podcast, I share my learning on product category management, marketing &amp; business development.
I like to write my thoughts on product category management, sales &amp; marketing. I have 9 years of learning experience in product &amp; sales management. An MBA &amp; engineer by education. You can find me on https://sudhirchoudhary.com/.