Welcome to the $100k Playbook with Mike Koziol

If you’re attracting the wrong clients, stuck undercharging, or burned out from custom projects—you don’t have a sales problem. You have a positioning problem. In this episode, I walk you through what niching down really means (hint: it’s not just picking an industry). I break down how to choose the right niche, diagnose poor positioning, and design a premium offer that commands attention and high fees. If your calendar is full of tire-kickers or you’re tired of justifying your prices, this one’s for you.

Connect with the host of the $100k Playbook Mike Koziol on Linkedin: https://www.linkedin.com/in/michalkoziol/

Download the 2025 Consulting report: https://mikekoziol.com/the-100k-consultant-report/

Download to $100k Offer Playbook: https://mikekoziol.com/the-100k-offer-playbook/

Schedule a free marketing brainstorming session: https://mikekoziol.com/connect/

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Tags: consulting, consultant, productization, scaling, service business, marketing agency, freelancing, fractional CxO, profitability