Consumer reviews online have become hugely influential on our decisions when it comes making all kinds of purchases. So, it’s not surprising to find a whole industry pumping out fake reviews. Marketing and consumer psychology researcher at the University of Technology Sydney, Adrian Camilleri talks about how to negotiate this minefield of misinformation. And the use of online information has extended to health advice. Rachael Dunlop from in the Faculty of Medicine and Health Sciences at Macquarie University and the Institute for Ethnomedicine, Jackson Hole, Wyoming explains.