3CR Community Radio
3CR Community Radio
Reema Rattan, Liam Armstrong, Carly Dober and Judith Peppard
Charismatic animals in advertising and the paradox of extinction
1 seconds Posted Sep 2, 2019 at 8:00 am.
0:00
0:01
Download MP3
Show notes
Should companies and advertisers using images and other likenesses of what are sometimes referred to as 'charismatic animals' pay for efforts towards their conservation? To explore this proposal, Communication Mixdown talks with David Watson, professor of ecology in the  School of Environmental Sciences at Charles Sturt University and Stephen Downes, specialist in marketing and brand strategy at RMIT University, aka Parrot of the Day.