The nexus between Blockchain and the world of Bitcoin and other cryptocurrencies has been broken. Actually working as adecentralizing recordkeeping system, Blockchain has the potential to radically change the way information is stored and controlled. Blockchain is now being rolled out across a variety of social and cultural sectors.This week, we talk with Sharon Orbell, head of communications at ArtChain Global, a newly launched blockchain based initiative located in the world of art.