Not being able to articulate your ideas can be deeply frustrating. But, your ideas are needed out in the world. You just need to find your red thread that makes your big ideas irresistible.Tamsen Webster knows all about finding your red thread.Part strategist, part storyteller, part English-to-English translator, Tamsen Webster helps experts drive action with their ideas. Tamsen honed her trademark Red Thread approach in and for major organizations like Johnson & Johnson, Harvard Medical School, and Intel, as well as with hundreds of individual founders, academics, and thought leaders. She's a former TEDx Executive Producer and current Idea Strategist. She's also the author of Find Your Red Thread: Make Your Big Ideas Irresistible.In this episode, Tamsen dives deep into the concepts of her book and how to communicate your ideas to those who need them.Listen to this episode and learn about:Tamsen giving credit and thanks to her sister, Kira

How internal conflict can create lasting change

Balancing aspirations and gratitude

Tamsen's first book

Using empathy to get unstuck

How stories are the foundation of understanding and communicating

The value of leading with a question

Working through the goal statement