Lewis has a unique passion and talent...branding. From developing brands like 'Nasty Good' 'Phat Kid' 'Dirty Boy', and 'Gone Fishin'     Lewis as a person can easily be described with the word 'passion'.  As an entrepreneur, me and lewis talk at length about the feeling behind a brand, and your attachment to it.    This guy is one that just stands out in a crowd, lots to be gained from this episode and I greatly enjoyed the conversation!