Research shows customers are willing to pay more for brands that elevate their experience. What other benefits might come with taking your experiential retail strategy to the next level? Considering the innovations already underway today, how might experiential retail look 20-50 years from now?Tune into this episode to hear Ross Forman, Managing Director in the Workplace Operations & Strategy Group at BDO USA, explain why retailers looking to future proof their business and prepare for tomorrow’s consumer demands, need to start testing experiential strategies today.