Social commerce can represent untapped potential for many retail brands. But is it crucial to a retailer’s marketing strategy? What benefits come with enabling social commerce? Are there any actionable tactics to take a brand’s marketing strategy to the next level?Tune into this episode of our 60-second Retail podcast, to hear Robert Brown, National Digital Leader for Retail and Consumer Products at BDO USA, explain how brands can leverage today’s most popular social platforms to increase sales.