How can you turn your product into a brand story that grabs people's attention on social media? The secret seems to be authenticity, finding stories around your product, playing to your strengths and avoiding using advertising language. We also hear from someone who is trying to market his peanuts business with a story as an example.Show links: Jeshua Douglas - Kaominuts.com Instagram: @kaomipeanutsTwitter: @KaomiNuts News Stories:Employing servicepeople - https://www.entrepreneur.com/article/323015Pop up shops -https://www.theguardian.com/technology/2018/oct/28/amazon-fashion-boutique-store-from-click-to-chicSocially conscious businesses - https://www.entrepreneurnews.co.uk/2018/11/10/this-30-year-old-quit-her-dream-job-to-boost-sustainability-across-asia/Be a Guest: https://guestsnap.com?rf=U2ZcLMGloHa88ky1ekYRlHfgGyz2Twitter: @6minuteBBInstragram: @6businessbreakfast