When I talk to most people about their marketing plan, I hear stuff like this constantly...“I’m going to focus on networking as much as possible.”“I’m going to start reaching out to musicians on Instagram.”“I’m launching a podcast.”The majority of people who tell me these things come back to me with nothing to show for it. There’s a LOT more that goes into a successful marketing plan. This episode is my attempt to give you a full look into what goes into a top-down appro