As Google flips its SEO search algorithm parameters, and social media algorithms pushing content to certain people seem to change with the headwinds, email stays relatively consistent and unchanged. It’s the reason why it has become such a reliable staple in any business or institution’s communications and outreach strategy.

But for such a vital tool, it is often (almost laughably) mismanaged. Association industry veteran, entrepreneur, and email marketing expert Amber Worthen join the program this week for a discussion on the pitfalls of over-emailing your audience, failure to segment, and the story that led her on her entrepreneurial journey.Amber is the founder of ASW Communications, a company she created when she saw a gap in the email marketing community. Specializing in the community of associations, ASW provides Email Marketing and related digital services and even offers staffing for email marketing and website management! In fact, the ASW story began when Amber realized there was a major staffing issue at many associations and nothing was being done about it.Connect with Amber on LinkedIn: https://www.linkedin.com/in/amber-worthen/ Learn more about ASW: https://www.aswcommunications.com/ About This PodcastWelcome to the 6 Degrees of Associations Podcast: Presented by Core Adventures. Core Adventures (formerly Core Affinity) works tirelessly to advance the value of affinity by working with association leaders to strengthen the connection with their members and increase the overall benefits of membership. When you win, we win. On this channel you can be sure to get connected to relevant news, best practices, and other important information for the association management industry and the larger business of marketing and revenue generation. Check back every week for a new episode featuring the best in the business as we feature guests from across the sector to include association leadership, world class marketers, affinity partner organization leadership, and much more!Learn More: ⁠https://coreadventures.com/⁠