Elizabeth Moris, Director of Brand Engagement for the Council on Undergraduate Research (CUR), joins us as our guest this week on the 6 Degrees of Associations Podcast. Elizabeth shares her journey from the corporate world to the association and non-profit sector while discussing her role in shaping and maintaining CUR's brand. Delving deeper than just logos and fonts, Elizabeth joins us in exploring some often-overlooked factors in creating a brand that deeply resonates with its members and the general public while conveying a meaningful message. She also discusses the challenges and opportunities associated with managing marketing budgets in the association world, offering invaluable insights for association professionals. Elizabeth also details her personal journey with learning how to say 'no,' which led her to greater creativity, production, and career success.

Learn More About CUR: https://www.cur.org/ More About Elizabeth: https://www.linkedin.com/in/elizabeth-moris/ About This PodcastWelcome to the 6 Degrees of Associations Podcast: Presented by Core Adventures. Core Adventures (formerly Core Affinity) works tirelessly to advance the value of affinity by working with association leaders to strengthen the connection with their members and increase the overall benefits of membership. When you win, we win. On this channel you can be sure to get connected to relevant news, best practices, and other important information for the association management industry and the larger business of marketing and revenue generation. Check back every week for a new episode featuring the best in the business as we feature guests from across the sector to include association leadership, world class marketers, affinity partner organization leadership, and much more!Learn More: ⁠https://coreadventures.com/⁠