Joining us on the 6 Degrees of Associations Podcast this week to discuss the modern-day challenges and opportunities of marketing in associations is Maureen Geoghegan, CAE. Maureen currently serves as Chief Membership and Communications Officer with the American Society of Anesthesiologists (ASA). Before joining ASA, Maureen also spent more than a decade working in marketing for the American Academy of Orthopedic Surgeons (AAOS).

In today's episode, as we learn, when it comes to marketing, your brand needs to be looked at as your promise, so don’t break it! In this age of automation, shrinking attention spans, and more, Maureen and our host, Lucas McCann, chat about the opportunities such an environment brings to those of us working in the association space and how marketing to members and potential members needs to be adjusted to keep up with the times.About This PodcastWelcome to the 6 Degrees of Associations Podcast: Presented by Core Adventures. Core Adventures (formerly Core Affinity) works tirelessly to advance the value of affinity by working with association leaders to strengthen the connection with their members and increase the overall benefits of membership. When you win, we win. On this channel you can be sure to get connected to relevant news, best practices, and other important information for the association management industry and the larger business of marketing and revenue generation. Check back every week for a new episode featuring the best in the business as we feature guests from across the sector to include association leadership, world class marketers, affinity partner organization leadership, and much more!Learn More: ⁠https://coreadventures.com/⁠