Tobacco Free Chautauqua, Cattaraugus, Allegany's Community Engagement Coordinator Ken Dahlgren discusses the issue of menthol in tobacco products. Ken will talk about how the tobacco industry has used menthol to target specific communities, has become the most popular tobacco product among all ethnic and age groups. Ken will also discuss how smokers who smoke menthol cigarettes are less successful than smokers of regular cigarettes of quitting. Ken will also discuss New York's new It's Not Just Campaign and what is the campaign trying to accomplish. To learn more about the It's Not Just campaign visit www.notjustmenthol.org.