Garvin puzzles over what motivates men and women. Is it all a facade or are we really comfortable in our own skin? George realises there is nothing new. All the ideas have been there before, reflecting on the words of Albert Einstein. He knew, he worked in a patent office and saw everything that was out there. It's all about tweaking the language so you can manage the context, or is it content? It all gets emotional or at least raises some anxieties. Or is it all about having no expectations and enjoy the experience? The challenge is to keep focused, state the objectives and push beyond the limits by break the issues down into small chunks...