Nonprofits are always being told to segment their lists, spend less, raise more.  Have you ever wondered how?   Katie Mahoney, an Integrated Marketing Consultant and owner of the Mahoney Group, is on the show today- our first Skype interviewee- to talk about how to select your targets out of your database to send less mail and email and raise more dollars.  
 
You can reach out to Katie to learn more on <a href='https://www.linkedin.com/in/mahoney1'>LinkedIn</a> and on <a href='http://www.themahoneygroupinc.com/'>the Mahoney Group website</a>. 
 
Some of the articles we talked about were

<a href='http://blog.hubspot.com/marketing/segment-donors-to-improve-fundraising-list#sm.000ffizv5jc5efc106j2r1u0ei22f'>10 Ways to Segment Your Donors to Improve Fundraising Effectiveness</a>

<a href='https://topnonprofits.com/know-your-target-audience-questions/'>Know Your Target Audience: 10 Questions to Ask</a> 


<a href='http://gettingattention.org/articles/202/audience-research/nonprofit-audience-research-persona.html'>Create Personas to Bridge the Gap with Target Audiences</a>
You can find 501Crossroads on Facebook at <a href='http://the501crossroads.podbean.com/e/public-speaking-perfection-with-tracy-bianco/?token=41829e94fbdafb19b781e12ff40908f4'>www.facebook.com/501crossroads</a>.  
 
Get LinkedIn with Natalie Jablonski at <a href='http://the501crossroads.podbean.com/e/public-speaking-perfection-with-tracy-bianco/?token=41829e94fbdafb19b781e12ff40908f4'>https://www.linkedin.com/in/nataliejablonski 
 
</a>Get LinkedIn with Marjorie Moore at <a href='http://the501crossroads.podbean.com/e/public-speaking-perfection-with-tracy-bianco/?token=41829e94fbdafb19b781e12ff40908f4'>https://www.linkedin.com/in/marjorie-moore-6596901 </a>

Emotions Vs. Effective Altruism in Fundraising with Wendy Dyer

Marjorie Moore and Natalie Jablonski explore nonprofit life in the place where mission and people meet. After all, we're all working toward the same outcome.