After 110 years of less than stellar performance, to put it politely, The British cycling team had ONE gold medal to their name collectively. 

The culture and track record over the previous 110 years was awful…

In fact it was so underwhelming and got so much negative press if you will…that one of the top bike manufacturers in Europe flat out refused to sell the bikes to the British team to protect their brand’s reputation.  

Everything changed  in 2003 though  when team hired  coach Dave Brailsford…  

His odd strategies got the team winning again. So how did they go from worst to winning?

 And how can what coach Dave did with those riders be applied to your ability to hit your goals?  Tune in to find out! 

To learn more, checkout the book Atomic Habits, by James Clear.

Click here to buy Atomic Habits it on Amazon

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