Team:5P                                                                   Event type: 5P Podcast

Coordinator: Michael J. Penney                 Task organization: Solo talk

Situation

Traditional business plans are written then put on the shelf.

Teachers, mentors, colleagues can help you write a business plan, but who’s going to read it?

Mission:Write a business plan that outlines your executive vision.

5 Paragraph is simple and quick. It’s intended to be briefed to a team of people in order to cause action.

Execution

It’s 5P’s intent to get you writing with a bias for action, not to simply to pitch.

Who reads business plans? How do they read them? Why do they read them?

Investors will tell you how they typically read a plan. They …