It's so easy to say yes. We do it all the time. Yes, I do want to sign up on the spot for that new digital service! Of course I'll be in your beta! Yes is easy, but so is no, especially in the world of follow up and prospecting. Are we afraid to say no when we know we don't want to do business with someone? Do we enjoy stringing people along so they think that we want to work with them? Is it that simple? Join Sean this week as he makes a case for saying no when the answer is no.