IntroductionStrategic advisor and globaleconomic policy expert Michele Wucker coined the term “gray rhino” as a call todecision makers to improve how they respond to obvious, probable, impactfulrisks. She is founder of the Chicago-based advisory firm Gray Rhino &Company. A former media and think tank executive drawing on decades ofexperience in global finance and economics, she works at the nexus of policy,behavioral science, and business strategy. Her four books include theinfluential global bestseller, THE GRAY RHINO, and the sequel, YOU ARE WHAT YOURISK.Digital links:website thegrayrhino.comhttps://www.linkedin.com/in/wucker/