I said it one of my books that “the death of a property is being like all the others”. It was stating in context that you need to differentiate your property. One of the most successful Starbucks campaigns was Pumpkin Spice. However, we now have pumpkin spice EVERYTHING! That is not differentiation anymore, and be very very careful if you use seasonal decorations in your marketing.
It’s only August, and the kids are about to start school Monday, and it …