Stories move people and make them feel their emotions. Recruitment and changing the job is one of the candidates of the most important decision takes and storytelling helps them to get the context over and above numbers. Learn what is storytelling and why recruiters need to care in my 5 mins story. 

Example of usage of storytelling framework by LinkedIn:

https://image.slidesharecdn.com/mstframeworkltsblogv2-170511160002/95/linkedin-master-storyteller-framework-1-638.jpg?cb=1494518488