If you grew up in Cincinnati in the late 90's and early 2000's, you knew all about the Bearcats and Jordan Brand. 

This week on @ Large Bid, Tim talks with Ian Stonebrook of Boardroom about the article he wrote this week for Boardroom discussing the Jordan Brand Era Bearcats. Ian goes through the idea of the article, putting it together, listening to the Bearcat Basketball Podcast to get a ton of his information and how this Bearcat era compares to the Fab Five of Michigan and the great UNLV teams of the early 1990's.

Tim and Ian also discuss branding, how big the LeBron deal with FAMU is for HBCU's, will we see more athletes and universities do co-branding and more!