Anyone who knows Sheri Fitts knows her hard-charging, yet fun, approach to marketing and branding. The speaker, consultant, and creator with Sheri Fitts & Co. is a staple on the conference circuit, preaching the need for the digital adoption of social media marketing tactics for 401(k) advisors, and the real business-building and revenue-generating opportunities that result.

Her energy and enthusiasm are infectious, which made, as always, for a great interview. Among other topics, she joined us to discuss LinkedIn, and the live streaming capabilities it now affords.